Case studies | Geomares

Launching products to high-quality potential customers worldwide

Tersus GNSS Inc. is a leading global navigation satellite system (GNSS) integrated solution provider. Over the last year Tersus introduced a lot of new products, such as its BX316 GNSS RTK systems and DAVID GNSS survey receiver. With lots of relevant and valuable content like videos and case studies, there were a wide variety of opportunities to really make a difference during the campaign. The product launches had to be supported with worldwide exposure to high-quality potential customers and – where possible – targeted lead generation.

Database Marketing

Flying geospatial solutions in Tanzania

senseFly offers various solutions like drones, 360 solutions and software, which are being used in divergent industries like Surveying, Agriculture, Engineering, Mining and Mapping. To explore how their drone solutions are employed around the globe, they have written a lot of case studies and made some very interesting creative materials, among which videos. As part of a larger marketing campaign with premium display ads, direct emails and case studies, senseFly asked us to promote one of their videos to a relevant audience. The video focusses on the senseFly eBee drone, which is being used in Tanzania to optimise the efficiency of a cement plant and limestone quarry.

Target group
GIM International

Solution
Sponsored Content

Method
Basic Featured Video

Amount of views
746

Increase of views
22%

Video Marketing

Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.

Target group
Hydro International

Solution
Sponsored Content

Methods
Content Creation, Sponsored Articles, Lead Generation

Amount of pageviews
6836

Average reading time
Between 3 and 4 minutes

Content Marketing

Lead Generation

Content Creation