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Branding and lead generation through informative articles

Teledyne CARIS has been a developer of software for the hydrographic, ocean mapping and wider geospatial community for over 35 years. The advanced software from CARIS is used worldwide in very diverse application areas and by a wide variety of companies. In order to illustrate the real benefits and possibilities of its software, CARIS was looking for a partner to create content about the applications of the software and to promote the content to a relevant audience. The main targets of the campaign were to contribute to the branding of the CARIS software through informative articles and to generate high-quality leads among the people who were reading the articles.




Target group
Hydro International


Solution
Sponsored Content


Methods
Content Creation, Sponsored Articles, Lead Generation


Amount of pageviews
6836


Average reading time
Between 3 and 4 minutes




Case study
Content Marketing
Lead Generation
Content Creation
Branding and lead generation through informative articles

3 tips for making optimal use of Products4Engineers

Did you know that thousands of technical professionals search for products on Products4Engineers every month? From simple handheld tools to advanced automation software, and from transport solutions to hydraulic drives, P4E is the place where technical professionals go to find all the product-related information they need.

But with 1,500 technical suppliers listed on P4E, how can you ensure that those thousands of technical professionals find you? Product suppliers frequently contact us to find out more about the online platform and how they can use it for maximum benefit. This blog answers the three most commonly asked questions:


Which information should I include about my products??
I have a large and varied product range, how do I show this on P4E?
Which possiblities does P4E offer for me as a supplier?

Blog
Database Marketing
Product Marketing
3 tips for making optimal use of Products4Engineers

Ten B2B content marketing goals

When you speak to our marketing advisors, one of the first questions they ask will always focus on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.

Blog
Content Marketing
Marketing Strategy
Content Creation
Ten B2B content marketing goals

Why geospatial companies are focusing on delivering great content

Geo-matching started in 2012 as the first product comparison website in the geomatics sector. We focused on providing highly technical product comparison, but soon realized that users need context to find a suitable solution. A Geo-matching's perspective on the effectiveness of geospatial success stories.



Geo-matching has been completely revamped and transformed from a basic product comparison website into a comprehensive content platform featuring highly technical product information, case studies and videos. This transformation was driven by the fact that many geospatial users nowadays are looking for information about real-life use cases besides technical product specs. From this, we can conclude that the ‘typical geospatial professional’ no longer exists.

Blog
Content Marketing
Content Creation
Geo-matching
Why geospatial companies are focusing on delivering great content

Introducing a completely universal GNSS receiver

marXact is a young dutch startup, founded to develop and produce universal and cost efficient GNSS receivers with high accuracy. To introduce their brand new UNI line, their new UNI-GR1 RTK GNSS receiver was shown at InfraTech 2019 and a video promotion campaign was launched on GIM International around this event. We have promoted their brand new product video via our website, newsletter and social media.




Target group
GIM International


Solution
Sponsored Content


Method
Basic Featured Video


Timing
7 - 20 January


Amount of views
990


% increase of views
60%


Case study
Content Marketing
Advanced Targeted Marketing
Introducing a completely universal GNSS receiver