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3 reasons to add your videos to Geo-matching

YouTube is now the second largest search engine, with stunning statistics like 900 million unique visitors per month! Video marketing is growing in line with this trend, according to research by the Aberdeen Group, marketers using video in their B2B marketing strategy receive an average of 66% more leads and a 54% increase in brand awareness. Not convinced about video marketing yet? Then quickly read the following three reasons to add your videos to Geo-matching.

Blog
Video Marketing
Product Marketing
Geo-matching
3 reasons to add your videos to Geo-matching

How geospatial professionals find new products

In one of our previous blogs, we’ve explained why Geo-matching is much more than just a platform for lead generation; in fact, it is primarily used as an information platform. By enabling industry professionals to search for, find and compare new products, Geo-matching plays a crucial role in two key phases of the customer journey: awareness and product consideration. In this blog we will dive deeper into how Geo-matching is used in the information phase and how you can utilise your account to gain optimum benefit in this phase.

Blog
Marketing Strategy
Marketing Funnel
Customer Journey
Geo-matching
How geospatial professionals find new products

Top 5 Ways Professionals Use Geo-matching

With more than 2,000 products from 500 manufacturers, Geo-matching is the biggest online product platform for surveying, positioning and machine guidance. We are often asked to describe the ‘typical’ Geo-matching user. That’s a tricky question, especially when you consider that, in 2017, more than 250,000 professionals used Geo-matching to find and compare products, get insights into specifications and applications, and connect with manufacturers. In this blog, I’ll try to answer that question, including by sharing the top five ways in which people use the Geo-matching platform!

Blog
Product Marketing
Geo-matching
Top 5 Ways Professionals Use Geo-matching

Why print ads can make a difference in your marketing mix

In today’s rapidly changing and increasingly digital world, the confidence in printed advertisements seems to be declining at a rapid pace. The downward trend in global spending on print advertising says it all; between 2000 and 2014, the annual spend fell massively from US$67 billion to US$19.9 billion. We’re seeing a reflection of this trend at Geomares too, with print’s revenue share dropping from 88% in 2013 to 60% in 2017. Does this mean that the end of print advertising is near? Or does it actually offer opportunities to set yourself apart by advertising in print?

Blog
Marketing Strategy
Display Advertising
Why print ads can make a difference in your marketing mix

Developing a content marketing strategy in a niche market

According to the B2B Content Marketing Benchmarks for 2017, 61% of companies that are good at content marketing have a documented content marketing strategy. For companies that are less successful with content marketing, this percentage is only 13%. The same report states that 72% of successful organisations indicate that their strategy plays an important role in their success. In short, it is time to determine your content marketing strategy! If you have read our previous article (and make sure you do), you know that customers don’t care about you, your products or your services; they only really care about themselves and their own needs. Within your niche market, whether it is geomatics, hydrography or engineering, you have the knowledge to provide them with relevant and valuable content that they actually want to consume!



Blog
Content Marketing
Marketing Strategy
Developing a content marketing strategy in a niche market