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Measuring your content marketing strategy

Setting goals is one of the most important parts of your content marketing strategy, but what good is a goal if you cannot measure it? By constantly measuring, you are able to determine what is going well, where improvement is needed and which components may need to be phased out.

Blog
Content Marketing
Marketing Strategy
Measuring your content marketing strategy

Direct Email Marketing

Every week we reach over 60,000 professionals through our newsletters. An e-mail blast, also known as an ‘e-blast’ or ‘partner mailing’, is a form of direct marketing that gives you the possibility to send your message directly to the inbox of relevant people in your target group. Basically, it entails your e-mail being sent to an external database of people that you normally can’t reach because you don’t have their contact details or the relevant permissions to approach them directly. Using the information from our database, we can filter based on criteria such as industry and location.

solutions_page
Advanced Targeted Marketing

GIM International

GIM International is the high-quality leading source of information in the field of geomatics. With in-depth articles, groundbreaking case studies, jobs and much more, the website, e-newsletter and printed magazine reach the largest global audience in the field of geomatics. The GIM International database offers unmatched access to people, data, insights and knowledge. In combination with our diverse array of communication channels, GIM International forms the link in the interaction between professional buyers and business and is therefore the best gateway to the market!

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What is a marketing funnel and how do you use it?

Did you know that only 2% of the purchases are made at the first contact moment? This percentage is even only 10% at the fourth contact moment. On average, a customer needs between 5 and 8 contact moments before a purchase is made. These moments together form the customer journey and this journey is different for every customer. That is why it is very important to respond well to this with your communication, so that potential customers get the right information at the right time. The process towards a purchase is called the marketing and sales funnel.

Blog
Marketing Strategy
Lead Generation
Marketing Funnel
Customer Journey
What is a marketing funnel and how do you use it?

How Geo-matching Supported OxTS with Webinar Registrations

OxTS asked for our help to promote a webinar to survey and mapping professionals and to increase registrations for the webinar. OxTS has a premium Geo-matching account.




Target group
Geo-matching


Solution
Custom Marketing and Research


Method
Newsletter, Social Media and Content Marketing


Timing
March 18 to 25, 2020





Case study
Database Marketing
Social Media Marketing
Geo-matching
Event Marketing
How Geo-matching Supported OxTS with Webinar Registrations