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5 functional tips to promote your products

Finally! You finished developing your product and are very proud of it. But now comes the next step: how to put your product on the market in the most optimal way? In this article you will find 5 practical tips to promote your product as well as possible.

- Use footage
- Give examples
- Focus on your customer
- Write enthusiastically and understandably
- Show the unique side of your product

Blog
Product Marketing
5 functional tips to promote your products

Driving high-quality traffic through a smart email campaign

For a software company like SimActive, it can be difficult to vary their marketing campaigns and to hold the audience’s attention. SimActive found a way to do this by creating a healthy mix of updates with groundbreaking improvements, important benefits and case studies on how its software is being used. But creating content is not enough, or as Jonathan Perelman (ex-Buzzfeed) once said: “Content is king, but distribution is queen. And she wears the pants”. And that’s precisely where Geomares can help!




Target group
GIM International


Solution
Direct Email Marketing


Method
E-blast


Frequency
One email per month


Timing
Sep - Dec 2017 and Feb - May 2018


Total opens
31.555


Total clicks
1.669


Click through rate
5,3%





Case study
Database Marketing
Advanced Targeted Marketing
Driving high-quality traffic through a smart email campaign

brand

Launching products to high-quality potential customers worldwide

Tersus GNSS Inc. is a leading global navigation satellite system (GNSS) integrated solution provider. Over the last year Tersus introduced a lot of new products, such as its BX316 GNSS RTK systems and DAVID GNSS survey receiver. With lots of relevant and valuable content like videos and case studies, there were a wide variety of opportunities to really make a difference during the campaign. The product launches had to be supported with worldwide exposure to high-quality potential customers and – where possible – targeted lead generation. 

Case study
Database Marketing
Launching products to high-quality potential customers worldwide

The power of the Geo-matching newsletter

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The newsletter is still a very strong instrument in the Geo-matching marketing strategy, not least due to the dynamic character and high quality of the content.

Blog
Database Marketing
Product Marketing
Geo-matching
The power of the Geo-matching newsletter