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Driving high-quality traffic through a smart email campaign

For a software company like SimActive, it can be difficult to vary their marketing campaigns and to hold the audience’s attention. SimActive found a way to do this by creating a healthy mix of updates with groundbreaking improvements, important benefits and case studies on how its software is being used. But creating content is not enough, or as Jonathan Perelman (ex-Buzzfeed) once said: “Content is king, but distribution is queen. And she wears the pants”. And that’s precisely where Geomares can help!




Target group
GIM International


Solution
Direct Email Marketing


Method
E-blast


Frequency
One email per month


Timing
Sep - Dec 2017 and Feb - May 2018


Total opens
31.555


Total clicks
1.669


Click through rate
5,3%





Case study
Database Marketing
Advanced Targeted Marketing
Driving high-quality traffic through a smart email campaign

The power of the Geo-matching newsletter

Digital newsletters are an excellent way to regularly keep your customers and contacts informed about developments and new content. The newsletter is still a very strong instrument in the Geo-matching marketing strategy, not least due to the dynamic character and high quality of the content.

Blog
Database Marketing
Product Marketing
Geo-matching
The power of the Geo-matching newsletter

How to determine the success of your marketing campaigns?

When setting up and executing marketing campaigns, you want them to be as good as possible. And when it is finished, you want to determine whether it has been a success. If it’s not, you want to know what could have been the problem and what can be improved for next time. Predetermining concrete marketing objectives can help you enormously with this. It provides guidance and forces you to think carefully about the message, the target group and the required impact.

Blog
Marketing Strategy
How to determine the success of your marketing campaigns?

Geo-matching

Geo-matching matches potential buyers with manufacturers. It is a unique tool where professionals can find and compare relevant products and/or manufacturers for their projects. A listing on Geo-matching provides you with excellent, targeted worldwide exposure and a high level of product awareness among a large group of potential customers. Geo-matching is indispensable in your marketing strategy.

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